Is it possible to give a memory a physical form?
What shape would it take? What color?
Would it be smooth? Rough? Shiny or matte?

All legitimate questions, if you are as obsessed as I am by the transience of memories in the digital age.

We share everything, even the most personal things, hoping to offload their memory onto our followers.

Never has an assumption been more wrong.

For this reason, when Eloise walked through Aperto's door, we were happy to hear how her products wanted to be 'memory keepers' for those who wear them.

Jewels all different from each other, handmade in every step, each with its own defect or peculiarity, created by Florentine goldsmiths, guardians of forgotten arts. Romantic as a metaphor for memory isn't it?