Living constantly on vacation, how nice would it be?

For many it may be a utopia, but Luca and Chiara believe that it is possible, at least in part.

Passionate about hotels, they set out to bring the quality of a five-star experience into every home—the pleasure of coming back after a long day and feeling embraced by your own bed, resting your head on a pillow, and turning off the lights wrapped in pure softness.

A product is not just made of materials, but of people and culture. Every brand is made of people and culture.

Hospitality is a cornerstone of our country, which is why you’ll find so much Italy within Swadl: every thread of their fabrics is Made in Italy, responsibly crafted with respect for the environment and fair working conditions for suppliers.

Luxury is no longer defined by the price of a product, but by the experience it creates—and we guarantee that, with your eyes closed inside Swadl, you’ll feel like the king and queen of your own home.