For some time now, we have been collaborating with EAED. A historic institution, deeply rooted in its identity. Founded in 1986 in Geneva, its mission has always been to promote the pursuit of excellence in dental aesthetics, provide leadership in the profession by setting the highest ethical standards, and foster interdisciplinary communication and research. Over the years, the Academy has attracted members from numerous European countries—leaders in their field, internationally recognized for their clinical and educational expertise.

We stepped into this world with a delicate approach, one that is as much about tradition as it is about progress. Our work focused on giving EAED a fresher image, capable of conveying these two seemingly contradictory aspects. As we moved forward, we discovered that EAED builds upon its solid historical foundations to create a community that guides professionals towards a future of innovation.

We aimed to further enhance the Academy’s professional identity by refining its original color palette, reinterpreting its historic colors with more contemporary and engaging tones. Additionally, we worked on its digital visual identity to give greater prominence to past events, current initiatives, and future projects—bringing more and more professionals from around the world to discover EAED.

Imagine a group of industry professionals coming together every spring from across the globe to stay updated on the latest advancements in aesthetic dentistry. They needed a cohesive and recognizable image—one that would make them feel part of an entity with a single, shared goal: giving a smile the importance it deserves.