A designer living room that glides on the waves of the sea.

For Avalon, we crafted its visual identity—from a blank page to the breathtaking backdrop of Porto Rotondo, Sardinia.

Avalon offers a tailor-made luxury charter experience, an unparalleled voyage at sea aboard a stunning Solaris 55 sailing yacht—a sleek, 16-meter masterpiece, meticulously designed to perfection.

Among the various sketch proposals we developed, we aligned with the owners to pursue a heraldic-inspired direction, designing a pictogram reminiscent of a Renaissance noble crest. The nautical world remains deeply tied to this aesthetic, and our challenge was to modernize it, making it contemporary and refined.

The color palette draws inspiration from historical hues, deeply connected to the Tuscan roots of the company. However, it is used sparingly in executions to maintain elegance and balance. The typography, on the other hand, is modern and sophisticated, ensuring a harmonious visual identity.

Once the logo was completed, we expanded the coordinated image by creating a custom icon system for Avalon, designed to clearly and instantly represent its premium services. This was followed by the development of a sleek and functional web portal.

The website features a fresh and modern tone, with dynamic image animations mimicking the gentle, continuous movement of the waves—a tribute to Avalon’s home in the harbor. Here, visitors can explore detailed information about Porto Rotondo and discover the full range of services the company offers.

With a custom booking form, guests can seamlessly select their preferred dates, choose whether to sail with or without a skipper, and even decide between staying overnight in a harbor-side apartment or sleeping aboard Avalon Boat, gently rocked by the sea.