With Revolution, you can train wherever and whenever you want. But how far can you really push yourself?

What if… you worked out on a cruise ship?

With summer approaching, Virgin Active wanted to showcase the idea of staying active even while on vacation—away from your usual gym, in an entirely new setting.

Revolution campaigns are always set in everyday environments: home, garden, gym.

From the collaboration between Virgin Active Italia and Virgin Cruise, the opportunity arose to set the summer campaign on a stunning cruise ship.

To make the most of this unconventional location, our challenge was to turn the ship itself into the plot twist of the campaign.

For the first two-thirds of the video, we don’t reveal where we are. The scenes depict the usual Revolution routine—workouts and setting details that hint at a summery, unique atmosphere… but certainly not a floating city.

PWOOOOOOO!

The ship’s horn blasts, breaking the rhythm and revealing our true location. This allowed us to fully leverage the setting, balancing the final part of the video between moments of relaxation and intense workouts.

A way to showcase not only Virgin Active’s unwavering spirit of challenge but also its playful and unconventional side

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Additional Credits: Video production Elephant Studio