Fasten your seatbelts—get ready for a leap into the future.

Salesoar is a tech company specializing in automating Google Ads campaigns based on e-commerce catalogs, and it was in need of a rebranding.

The challenge? Bringing it into 2022 without losing its core identity—evolving from its original aesthetic, rooted in the first release of Google’s Material Design, to a modern and refined look. A necessary shift for a SaaS company like Salesoar, which collaborates with major fashion brands such as Luxottica and Catalove, and needed a fresh new image to match its cutting-edge technology.

Starting from an in-depth study of Google’s latest Material Design release—Material You, we built a broad visual language of shapes and colors, stripping away organic elements in favor of rational, precise forms—all derived from squares and circles. This approach allowed us to create shape mosaics that convey the company’s analytical and data-driven precision, while maintaining warmth and approachability.

Beyond the rebranding process, Aperto also worked on the development of Salesoar’s corporate website, set to launch by the end of 2022. Additionally, we gradually integrated the new design system into the platform’s backend, ensuring a cohesive and seamless experience for its users.