Each of us has our favorite environment, even our everyday products.

ICA S.P.A. is a family-run company that designs and produces automatic food packaging machines. Founded in Bologna in 1963, ICA has been operating in the automation and packaging sector for over fifty years.

With this commercial we wanted to tell an unprecedented side of packaging: that of representing a real personalized environment that protects and enhances the content.

“We Make Environments” takes us into the lives of ICA S.P.A employees, showing us how they themselves care for and enhance their favorite environments, and how this is reflected in their work.

‍“Each of us has our own favorite environment where we feel protected and cared for in every way.
We believe our packaging is the perfect space to protect and maintain your products.
We make environments.”

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Additional Credits: Video Production Elephant Studio

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