We have never been great with numbers, software and technological things, but Lascaux...definitely is.

Lascaux is an IT services and consulting company based in Arezzo, a true excellence in their sector in Italy. They create digital products and software and carry out digital innovation projects for clients such as BNL, Aruba, Aboca, Prada and many others.

For Lascaux, we carried out meticulous and precise work—a redesign of their brand language and its expansion. For a brand designer, it was quite the challenge: stepping into someone else’s work without distorting it, but instead, bringing freshness and new ideas.

As in any recipe, we start by collecting the ingredients:

We have re-established typography hierarchies, defined a palette and the language of graphic signs surrounding the brand that already exists.

Once everything has been established, we have concentrated all the news in a complete brand manual, which can support future iterations of the Lascaux brand image in a coordinated and consistent manner.

During this process, we were also commissioned a brand for the newborn Lascaux Academy, an intensive training course for new graduates, aimed at developing top talent and integrating them into the company’s team.

Once the redesign was complete, we helped Lascaux bring everything to life, collaborating on the design of products and branded merchandise kits for employees, partners, and clients. Because great design looks good in digital—but even better in the real world.