The stage is yours, train like a star!
Tonight, I’m binge-watching a series… of crunches!
With Virgin Active, we designed a multi-subject ad campaign, transforming their workout series into full-fledged TV shows. And no, if you’re wondering—these series aren’t meant to be watched from the couch. Get ready to take action and burn off last week’s extra popcorn!
We reimagined the Virgin Revolution trainers as TV stars, analyzing their personalities and signature workout catchphrases to create larger-than-life characters.
That’s how The Tiger of Struggle is Real, The Perfectionist of Sculpt Your Body, and the undisputed queen of the stage, BootyBea, were born. Enjoy the show!
The direction and cinematography adapt to each character, shifting styles just like the motion graphics used. Typography also changes for each Virgin Revolution trailer: in The Struggle is Real, glyphs are stretched to the limit; in Sculpt Your Body, we opted for a hi-tech, product-launch aesthetic; in BootyBea, the key words are fun and celebration.
With Virgin Active, home workouts become a big-screen spectacle: 10 training categories—Barre, Cycle, Dance, Grid, Pilates, Punch, Recovery, Running, Strength, and Yoga—and plenty of trainers ready to keep you glued to the screen… while doing something great for your body.
Additional Credits: Video production Elephant Studio
