A woman needs, on average, 10,000 sanitary napkins over her lifetime. That sounds like a lot, right? Indeed they are, and this number becomes even more impressive when you consider the impact it can have on women's well-being and the environment.

It is from this awareness that Vivicot, a brand of Sanicot, was born, the first company in Italy to create and distribute natural menstrual hygiene products in supermarkets, safe for those who use them and for the planet.

Our journey together began when, after 20 years of activity, the brand felt the need to tell its story with a more current image that was closer to its customers. A real change of pace, started with the restyling of Vivicot Bio, its historic flagship line, and the creation of a new institutional website.

At the base of both projects there was a single vision: to accompany every woman in choosing the best product for her needs, making a daily gesture more aware, as simple as it is essential for living the cycle with serenity.

This is how the new website was born that, with a youthful language and improved usability, guides users in their search for information, accompanied by the new Vivicot Bio packs: the first line of sanitary pads in Italy made with certified organic cotton and compostable.

For such an important product, a modern and refined look was needed, capable of communicating from the first glance the naturalness of the products and the reliability of the company. We have therefore redesigned the packs to highlight the naturalness of the sanitary napkins, their Tuscan production and, above all, to make them immediately recognizable on supermarket shelves, drawing the attention of those who want to live the cycle in a more sustainable way.

Because if having menstruation is not a choice, being able to experience it in an informed and safe way must be. And we are proud to accompany Vivicot in his mission.