Motorcycling is a world fueled by passion and adrenaline, where performance plays a fundamental role. It’s the thrill of leaning into a turn at high speed, the feeling of freedom while racing down an empty road, the rush of acceleration when pushing the engine to its limits. K-Prato is a Tuscan company born from a love for two wheels and adventure. This passion for motorcycling, combined with a relentless pursuit of excellence, has made K-Prato an official KTM and Husqvarna dealership.

Aperto met them at a crucial moment—the decision to create their website. The challenge was to represent K-Prato in a way that reflected both its essence and the identity of KTM, a leading brand in the industry and an icon for motorcycle enthusiasts worldwide. The visual identity was designed to align with KTM and Husqvarna's aesthetic while immersing users in the world of a top-tier dealership rooted in Tuscany.

Through a bold and striking visual approach, we carefully selected elements from the motorcycle world that could convey the power of the machines without overshadowing K-Prato’s identity. The result is a dynamic website where the brand’s quality takes center stage, offering an intuitive and engaging user experience. A seamless path that guides visitors through all the services and products available—straightforward yet evocative, just like a perfect straightaway.

K-Prato is the embodiment of a journey with a clear direction, but one that embraces every moment of the ride with energy, passion, and emotion. A fast-moving world that jumps on the saddle and takes off—thinking ahead.