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As we grow, important things become innumerable, partly because responsibilities grow with us, partly because our view of the world begins to change. If there is one thing that never changes, it is the innate ability of the human being to forget these important things: birthdays, deadlines, the very thing you needed at the supermarket, the receipt of guarantees and (as unfortunately we well know) about our planet. The boys of Recivu know it well, and this is precisely where their project came from.
A young and ambitious project, which wants to organize in an app all those receipts that, however important, inevitably end up scattered in bags and pockets or, even worse, on the floor.” Paperless is more” this is their payoff, and how to blame them, the idea is brilliant. So brilliant, that once Recivu participated in Climatico Contest in collaboration with Siamo Dieci, we were dazzled by it.
From the first chat with the guys, we understood that at least some of their sympathy and reliability had to emerge from their brand. We immediately set to work updating the logo and transforming it, keeping its green color, positioning it for Recivu. We decided to give it a visual identity that could become unique and recognizable over time and thanks to the mascot logo we were able to convey that security and reliability that the founders wanted to show to the brand's audience.
The logo has been combined with a color palette that, starting from green, develops towards more delicate tones and colored graphic threads that reflect the idea of the folds of the receipt to be combined with a carefree but explanatory photographic language. Just as at school we emphasized important things with the highlighter, we decided to emphasize Recivu's identity by making it familiar and recognizable at a glance, impossible to forget.
Not like the warranty receipt for my old television, that who knows where it went. Luckily now there is Recivu.
