CLOSE
A designer living room that glides on the waves of the sea.
For Avalon, we took care of the creation of its visual identity: from the blank sheet, to the fantastic setting of Porto Rotondo, in Sardinia.
Avalon offers a tailor-made luxury charter vacation, an unparalleled sea voyage, aboard a beautiful Solaris 55, super modern, 16-meter sailboat, perfect down to the smallest detail.
Among the various sketch proposals that we have created, in accordance with the property, we decided to follow the path inspired by heraldry, creating a pictogram that recalls a coat of arms of the Renaissance nobility. The nautical world is still very attached to an aesthetic on this line, our task was to modernize it and make it contemporary.
The chosen chromatic scale is based on colors of the past, very connected to the Tuscan origins of the company, but used sparingly in executives, so as not to exceed and not weigh down. The typography, on the other hand, is modern and elegant to balance everything and create harmony.
At the end of the brand, we expanded the corporate image with an ad-hoc icon system for Avalon, to describe the additional services in a clear and immediate way, and then move on to the construction of the web portal.
On the site, the language is fresh and modern: the animations of the images that are always in motion recall the constant and calm movement of the waves of the port, home of Avalon. Right about the port and the context of Porto Rotondo, here we can find out more information and find all the services that the company offers.
With a personalized booking form we can choose the dates of our stay, whether or not to be accompanied by a skipper, whether to stay in an apartment on the port at night or to sleep lulled by the waves of the sea on the Avalon Boat.
