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The beauty of a trip is as important as its destination.
For this project we have searched our wardrobes for the best outfit, the perfect dress to get on board with a new story and embark on a journey between luxury and elegance.
LimoLane is an ambitious reality that, through an innovative digital platform, offers a high-quality NCC service, aimed at making every move unforgettable. Active in more than 500 cities, the brand aims to innovate the entire sector by digitizing services and offering a premium experience to its customers.
In the last year, LimoLane has expanded its horizons, reaching more than 2000 customers around the world. As a result of this growth, he needed a visual image and a new website that reflected his premium identity; and that's when he started his journey with Aperto.
We accompanied the brand on its path of change, looking for a design that would recall the high quality of its services and emphasize its deep connection with the fashion sector. The color palette has been developed in different shades of blue to accentuate LimoLane elegance and reliability; while the digital visual identity and the site have been designed to offer the user an improved experience at every step of their journey, starting with the first click.
This is how we accompanied LimoLane on its journey towards the future of mobility, marking a new path that would allow us to reach the destination in a linear way but that, at the same time, was memorable and suggestive. A unique project, tailor-made for a brand that aims to go far and that sees in the beauty of the journey the essence of the journey itself.
