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This evening I'm going to watch a series... yes but of Abs!
With Virgin Active we have designed a multi-subject adv campaign, transforming their workout series into real television series. No, if you're thinking about it, these series are not to be watched lying on the couch, but ready for action and to burn off all the excess popcorns from last week.
We have re-imagined the Virgin Revolution trainers as television stars, studying their characters and their typical phrases spoken in training, and then creating characters, taking them to the extreme.
This is how the tiger of Struggle is Real, the perfectionist of Sculpt Your Body and the undisputed star of the Bootybea stage are born, enjoy!
The direction and photography adapt to the individual subjects, changing, as well as the style of Motion Graphics used. The typography changes for each Virgin Revolution trailer: for The Struggle is Real the glyphs are stretched and taken to the extreme, in Sculpt Your Body we opted for a more hi-tech approach, such as a product presentation, while in Bootybea the keywords are fun and joy.
In the end, with Virgin Active, training at home is a show worthy of the big screen: 10 training categories: Barre, Cycle, Dance, Grid, Pilates, Punch, Recovery, Running, Strength, Yoga and many trainers ready to keep you glued to the screen, doing good for your body.
Additional Credits: Video production Elephant Studio
