Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.
Eloise

Perfectly Imperfect

branding
web design

Is it possible to make a memory physical?
What form would it have? What color?
Would it be smooth? Rough? Glittery or opaque?

All legitimate questions, if you are as obsessed as I am by the transience of memories in the digital age.

Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.

We share everything, even the most personal things, in the hope of relocating their memory to our followers.

Never has an assumption been more wrong.

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Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.
Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.

For this reason, when Eloise walked through Aperto's door, we were happy to hear how her products wanted to be 'memory keepers' for those who wear them.

Jewels all different from each other, handmade in every step, each with its own defect or peculiarity, created by Florentine goldsmiths, guardians of forgotten arts. Romantic as a metaphor for memory isn't it?

Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.
Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.
Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.
Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.
“Jewelry that tells your own unique story.”
Brand design, e-commerce, packaging and digital communication for Eloise, created by Aperto Studio in Florence.
Aperto Studio S.r.l. VAT NUMBER IT07327880485
Viale Spartaco Lavagnini 70-72, Firenze, 50129, Italy
REA number 695873 Share Capital 10,000€
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