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The pandemic has changed the world, adding difficulties in small everyday things and creating enormous obstacles for many companies.
Many businesses had to close their shutters waiting for better times, many decided not to let time resolve the situation. Virgin, took the situation head-on, as if it were a challenge of fate, and decided to innovate.
For them, training from home was not a limit, but a necessary revolution.
The Revolution App was designed by Virgin to make it simple and immediate to access the selection of courses and lessons online, through all the smart devices of our day.
Our challenge, on the other hand, was to describe this service, carte blanche from the customer, we plunged into research: Nike, Adidas, Freeletics, we could describe the actors of the latest commercials of all these brands from as many as we have seen them.
Until we stumbled upon the soundtrack Wait and See by WEARETHEGOOD & Lynnea, His rhythm immediately struck us and with his notes in our ears we immediately wrote the various scenes together with our partners at Elephant Studio.
Every time we watch it in the studio the doll starts, but we immediately get out of breath, we're probably not on target.
Additional Credits: Video production Elephant Studio
