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The biggest changes always start with small gestures, just like that of a Tap.
We boarded this project with enthusiasm, looking for the perfect path to set out on a journey towards an original, dynamic and stimulating story.
Tip Tap is the new contactless payment service for public transport introduced by Autolinee Toscane in collaboration with Visa. An innovative ticket purchase method that has made Tuscany a pioneer of digital payments in public mobility.
Thanks to the collaboration with TheSnaps, we met Autolinee Toscane, which manages the entire road and tram public transport network in Tuscany, at the beginning of his journey, just when he was looking for the right outfit to start his journey; an innovative suit that was close to young people hungry for news and technology, but that would transmit confidence even to an audience less used to digital payments.
Thus began a careful phase of research and experimentation inspired by the Anglo-Saxon landscape: the goal was to give Tip Tap a reliable, youthful appearance and far from the classic institutional tones. The result is an innovative visual image characterized by a playful logo that recalls the musicality of the brand's claim and the promptness of contactless payments. Even the color palette developed between shades of white, black and blue as an accent color, has been chosen to convey confidence and, at the same time, give dynamism and liveliness to the design.
Recognition, dynamism and freshness are the keywords that guided us in creating the Tip Tap branding. A modern visual image that communicates all the power of an action as simple as it is innovative as that of a Tap: a gesture capable of changing everything, even revolutionizing the world of public mobility.
