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Fasten your seatbelts, ready for a leap into the future.
Salesoar is a technology company that deals with automating the creation of Google Ads advertising campaigns based on your e-commerce catalog, and it needed a rebranding.
The challenge was to bring it into 2022, without losing its intrinsic characteristics, moving from a first image, based on the first release of Google's Material Design, to the current aesthetic. A cut from the past that for a SaaS like Salesoar, which works with major fashion brands such as Luxottica and Catalove, was necessary to be able to present themselves with a new and fresh outfit.
Starting from the study of the latest release of Google's Material Design, Material You, we have built a wide language of shapes and colors, removing the most organic component, choosing rational, perfect shapes, all created from the base of squares and circles. This has allowed us to create mosaics of shapes, to transmit the rationality and precision of the company, analytical, numerical, without making it cold and detached.
In addition to the rebranding process, Aperto took care of the creation of their institutional website due out by 2022 and slowly integrated the new design system into the backend platform, in order to make everything coordinated and sensible in the eyes of its users.
