CLOSE
We have never been good with numbers, software and technological things, but Lascaux... yes.
Lascaux is an IT services and consulting company based in Arezzo, a true excellence in their sector in Italy. They create digital products and software and carry out digital innovation projects for clients such as BNL, Aruba, Aboca, Prada and many others.
For Lascaux we have done a painstaking and refined job, a redesign of their brand language, and an expansion of it. For a brand designer, a great challenge, to have to get their hands on the work of others, without distorting it, but instead bringing freshness and new ideas.
As in any recipe, we start by collecting the ingredients:
We have re-established typography hierarchies, defined a palette and the language of graphic signs surrounding the brand that already exists.
Once everything has been established, we have concentrated all the news in a complete brand manual, which can support future iterations of the Lascaux brand image in a coordinated and consistent manner.
During this process, we were also commissioned a brand for the newborn Lascaux Academy, an intensive training course for new graduates or graduates, aimed at training and inserting the best students into the company team.
After the redesign process, we followed Lascaux in grounding, designing together with them products and gadget kits for all their employees, partners or customers, because good design is beautiful on digital, but even better in the real world.
