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Motorcycling is a world steeped in passion and adrenaline, in which performance plays a fundamental role. It's the thrill of tackling a curve at a fast speed, the feeling of freedom as you speed along a deserted road, the thrill of acceleration when you push the engine to the maximum. K-Prato is a Tuscan reality that was born from the love for two wheels and adventure. This passion for motorcycling fueled by the continuous search for excellence has made K-Prato an official KTM and Husqvarna dealer.
Aperto met them at the fundamental moment of creating their website. The challenge was to represent the reality of K-Prato in such a way that it reflected both its essence and the image of KTM, a leading brand in the sector and an icon for all two-wheeled enthusiasts. The visual identity was built to approach the design of KTM and Husqvarna motorcycling, while transporting the user into the reality of an excellent retailer in the Tuscan territory.
Through a bold and attractive coordinated image, only what could transmit the power of the vehicles without overwhelming the image of K-Prato has been taken from the world of two wheels. Thus, a dynamic site was created where the quality of the brand is at the forefront through an intuitive and fun usability that accompanies the user to discover all the services and products offered through a straight line that is as simple as it is evocative. K-Prato is the example of a journey with a clear direction, but one that wants to live every moment of the journey with energy, feeling and emotions. A fast world, that jumps in the saddle and rides off while thinking
