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Editing a music video means following the rhythm of an artist, remaining faithful to his style and to the message he wants to convey and in the case of Caparezza it means: Run!.
In this case, however, we had to keep up with 2 artists: Champion of the Nineties of Caparezza, in fact, was born from the collaboration between the singer and the fantastic cartoonist Wallie.
For both of us it was a very personal job, having to edit a video like this was in fact a human rather than a technical job for us. We decided to have Wallie himself in the editing room, to ensure that his way of communicating was represented in every frame and to add our point of view into his colorful world.
The result is an unpublished video, with more than a million views on YouTube, which tells the creative flow, the imagination, of one of the most important artists on the Italian music scene.
Additional Credits: Production of The Sign, Freak & Chic, Great Jambo. Illustration and Direction Walter Petrone
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